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Investment Potential in AYUSH: A Golden Opportunity for Startups and MSMEs
Introduction: The AYUSH (Ayurveda, Yoga and Naturopathy, Unani, Siddha, and Homeopathy) sector is experiencing a remarkable resurgence, presenting a golden opportunity for startups and Micro, Small, and Medium Enterprises (MSMEs). The ancient systems of healing like- Ayurveda and Yoga, deeply…